What Does SEO Stand For?

Not every one is familiar with the term SEO. This is a simple non-technical definition. Simply put, it stands for Search Engine Optimization. It involves choosing the most productive key words and phrases that will most benefit a web sites traffic by increasing search engine ratings. Key words are those most frequently entered by persons looking for information by use of a search engine. We know what search engines are because there is search entry boxes everywhere we go online and even on our home pages. Looking for something? Enter its key words into the search box and click on the search button. The results you get is a list starting with number one the highest rated downward. Also involved in the SEO process is the placing of Meta Tags and site link building . Each search engine uses different ways to rate web sites. Search engines keep secret their rating protocol to prevent Spam from infiltrating the system and to retain credit for productive search results. I think the most important reason is so they can earn revenue from the key word hits sold to advertisers. Henceforth the more control they have over key words the more advertising clients and revenue they can earn. Think of it like TV ratings, the more viewers the more that is charged for the adds. Search engine sites refer to their self’s as spiders or crawlers because when a new site directory is entered it is searched from link to link by robotic crawler or spider programs, It can take days or weeks for a search engine to index a complete web site depending on how much data, pages and links exist. Web sites are also re-visited by search engines more frequently when their data is changed or added to regularly. SEO promotion and marketing firms for a fee will search your entire existing web site and report to you on recommendations and additional features that can be added to in hence your web sites traffic and search engine ratings. Most firms offer ongoing consulting, service and web site monitoring for a fee based on the size of a web site. This can be beneficial since monitoring key words and making needed changes as they occur help keep web Site Efficiency and Optimization at its best.

Hope you enjoy these free insider tips.

How to Help Your Web Site Get More Repeat Traffic

Commonly it is a good idea to update the pages on your website frequently because search engines like to drop inactive sites. A date and visitor counter is easy to install in each web page and will help you know when to update pages.

Additional items can also be offered on your web site. For referred sites you can place links to other applicable sites and products.. You can advertise on your site as an affiliate and sale other items such as books, videos, which are not in conflict with your products. Offer customers discounts and special offers. Place a form on your site for customers to sign up for a weekly e-newsletter with an offer of great discounts and coupons for doing so. Place an "Add to My Favorites" and a "Contact Us," button to each of your pages and a return to home page link on each page heading and bottom page footing. A button to recommend a friend can easily accompany the add to favorites button. Try and use a site color scheme that is easily distinguishable from other sites and recognizable as your own. This way it will be noticeable when they leave your site. Have easy access and viewing to menus that clearly list areas such as Frequently Asked questions, Company History, philosophy, principles and policies etc..At the frequently asked questions page list the most common questions one has or may ask. This will help ease your clients mind by knowing that answers are available and have been pre-written for you. Also keep the frequently asked question portion up to date regularly. Place a Title to each web page that contains key words about your site and product. Don't spam anyone to get them to visit your web site. There are plenty of customers seeking your sites services. Simply target your advertising to areas of your client interest and in doing so you will obtain loyal repeat customer traffic. 

Hope you enjoy this free insider information.

What’s The Deal With Search Engine Site Positioning?

Try to learn and understand search engines and how to use them most effectively.

Periodically the crawler or spider portion of the search engine will return to the sites checked prior for any information that has changed. The administration technician of the search engine determines the frequency this occurs.

Like in a book where it contains the table of contents, crawler or spider portions of the search engines index up to a million pages a day. The actual contents, links and references are indexed for all the websites it finds during its search.

When information is entered into a search engine, it is being asked to locate said information, in doing so it actually searches through the index it created, it doesn’t search the Web. Different search engines produce different results because not every search engine uses the same method to search it’s index’s.

One of the things that a search engine looks for is frequency and location of keywords on a web page. It can also detect repeated keywords in meta tags and spamming. Also like google engines, they analyze the way that pages contain links to one another and position the sites most frequently visited at the top of the list presented to searcher. So the websites with the most links and visits accredited them are the first to be shown at the search engines results page.

Multiple links to other websites and from outside web sites to your site will greatly benefit your position in the search engine rankings. Use of your site link within all postings to forums, blogs and e-mails that you write will up your rating.

Hope you enjoy this free insider information.