Additional items can also be offered on your web site. For referred sites you can place links to other applicable sites and products.. You can advertise on your site as an affiliate and sale other items such as books, videos, which are not in conflict with your products. Offer customers discounts and special offers. Place a form on your site for customers to sign up for a weekly e-newsletter with an offer of great discounts and coupons for doing so. Place an "Add to My Favorites" and a "Contact Us," button to each of your pages and a return to home page link on each page heading and bottom page footing. A button to recommend a friend can easily accompany the add to favorites button. Try and use a site color scheme that is easily distinguishable from other sites and recognizable as your own. This way it will be noticeable when they leave your site. Have easy access and viewing to menus that clearly list areas such as Frequently Asked questions, Company History, philosophy, principles and policies etc..At the frequently asked questions page list the most common questions one has or may ask. This will help ease your clients mind by knowing that answers are available and have been pre-written for you. Also keep the frequently asked question portion up to date regularly. Place a Title to each web page that contains key words about your site and product. Don't spam anyone to get them to visit your web site. There are plenty of customers seeking your sites services. Simply target your advertising to areas of your client interest and in doing so you will obtain loyal repeat customer traffic.
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